Tag 1982

The History of Roadrunner—Part 4: Saturation Stage (Feb 1981—Jan 1982)

Roadrunner’s first issue of 1981 (issue 32) signalled some changes. First, the cover price went up from 60 cents to 80 cents. We attempted to offset this by a bumper subscription offer—two free albums (Vinyl Virgins, a Virgin Records Australia sampler and Tactics’ My Houdini) plus a year’s subscription (12 issues) for $15. The offer snared 61 new subscribers, netting $915, the magazine’s best ever subscription drive. Secondly, over the

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The History of Roadrunner—Part 5: Declining Stage (Feb 1982—Jan 1983)

The concerted push to increase sales and advertising revenue following the establishment of a Roadrunner Sydney office in mid-1981 was only a qualified success. While ad sales saw a marked increase and newsagency sales nudged six thousand for the first time (with the end of year issue), most of the extra revenue was offset by the higher production costs of going full colour, printing extra pages, plus extra typesetting and

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Magical Mushroom Moments

Recently I’ve been reading Stuart Coupe’s biography of Michael Gudinski. It prompted a memory of Mushroom Record’s 10th anniversary bash, on the 1982 Australia Day long weekend. Mushroom flew me over from Adelaide for the concert and quite frankly, I’d forgotten how good it was. This was my account in the February 1982 edition of Roadrunner. ∗ ∗ ∗ ∗ ∗ Well folks, it was a pretty wild weekend. The Big M/3XY/Mushroom Evolution Two

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